Thousands of genuinely plastic-free pieces are already out there — buried inside catalogues built mostly from polyester and nylon. We built Wear 100% to surface them.
Every synthetic garment starts life as crude oil. It's spun into a fibre that never fully breaks down, and shed into water systems every time it's washed.
Polyester doesn't biodegrade — not in a landfill, not in a river, not in the ocean. Once it's out there, it stays there for centuries, breaking into smaller and smaller fragments rather than disappearing.
No brand on the high street is 100% plastic-free — but every retailer hides a handful of natural pieces inside catalogues of polyester and nylon, scattered thin across hundreds of websites. Wear 100% finds them and brings them into one place.
We verify every fibre against the brand's own product page ourselves, piece by piece — so you can shop with confidence.
Same price as the brand's own website. We don't mark anything up.
We're a filter on what already exists — not a new supply chain, and not a judgement on anyone's wardrobe.
We're not against synthetics on principle. Small, functional amounts of synthetic material do a job natural fibres genuinely can't — the elastane in a swimsuit or legging waistband that lets it hold its shape, synthetic used in raincoats that keeps water out, or a couture gown built for one red-carpet moment — though let's be honest, most of us aren't walking one anytime soon. Synthetics used deliberately, for structure or function, is engineering, not compromise.
What we push back on is synthetic-as-default — reached for because it's a cheap fibre that's easy to mass-produce, not because it's the better material for the job. That's what fills racks with poor-quality clothes and fuels overconsumption: full polyester dresses, acrylic pretending to be wool, nylon doing cotton's job for no reason beyond cost.
These are the synthetic fibres that make up roughly 60%-70% of the clothing industry — and 100% of what's banned from Wear 100%.
The world's most common clothing fibre. Made from petroleum. Sheds microplastics with every wash. Even "recycled" polyester still releases plastic particles.
A synthetic plastic polymer, common in activewear, tights and outerwear. Sheds microplastics and takes hundreds of years to break down.
A plastic fibre often used to imitate wool. One of the worst microplastic shedders — releases up to 730,000 fibres per wash.
A rigid plastic used in raincoats, waterproof shells and shiny "vinyl" finishes. Doesn't biodegrade and can release harmful chemicals as it breaks down.
Used in sportswear and base layers for moisture-wicking. A plastic derivative with significant microplastic shedding.
The basis of most "vegan leather" and coated fabrics. A plastic-based material that degrades into microplastic fragments over time.
Browse hundreds of plastic-free products from verified UK, EU and US brands — filtered by fibre, category, and more!