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Woman in white linen dress in a garden setting
The plastic-free clothing standard

Rooted in nature
woven to last

No Polyester. No Nylon. No Acrylic.

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High Street Investigation

Top 10 High Street Silk Picks

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SS26 — Two weeks in SW19

The Wimbledon Edit

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60% of all clothing is now made from plastic.

60%
of clothing contains synthetic plastic fibres
35%
of ocean microplastics come from synthetic textiles
700k
microplastic fibres shed per wash cycle
100%
of products on Wear 100% are plastic-free

Synthetic fibres don't just look like plastic — they are plastic, woven into fabric. Every wash sends hundreds of thousands of microplastic fibres into our waterways. Every wear sheds particles that quietly work their way into our food, our air, our bodies.

Finding plastic-free clothing shouldn't feel like a research project. That's why we built Wear 100% — a single destination where every item, from every brand, is plastic-free before it reaches you.

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