The plastic-free clothing standard

We read labels
so you don't have to

No Polyester. No Nylon. No Acrylic.

Browse by edit

Live now
SS26 — Two weeks in SW19

The Wimbledon Edit

Shop the edit →

Browse by fibre

Loading products...

60% of all clothing is now made from plastic.

60%
of clothing contains synthetic plastic fibres
35%
of ocean microplastics come from synthetic textiles
700k
microplastic fibres shed per wash cycle
100%
of products on Wear 100% are plastic-free

When you buy a polyester jumper, you're wearing melted plastic bottles. Every wash releases hundreds of thousands of microplastic fibres into our waterways. Every wear sheds particles that enter our food, our air — our bodies.

Finding plastic-free clothing shouldn't feel like a research project. That's why we built Wear 100% — a single destination where every item, from every brand, is plastic-free before it reaches you.

About us

Be the first to know when new plastic-free products land.

Sign in Create account